Low interest and bad buzz prompt a last-ditch marketing effort for the big budget attempt at launching a new franchise.
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'John Carter': Disney Scrambles to Save its $250 Million Gamble …
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24Feb
Tags: attempt-at-launching, bad-buzz, budget-attempt, last-ditch-marketing, marketing, the-big
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11Jan
The decision by M T Carney, the company's head of global movie marketing, was not entirely voluntary.
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Disney Movie Marketer Resigns After 20 Months – NYTimes.comTags: carney, entirely-voluntary, global-movie, marketing, movie, movie marketing
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31Mar
The team-within-the- Disney team effectively gives Snider a direct hand over the direction of marketing strategy, publicity, media buying and visual design for her movies, including “The Help,” “War Horse” and “Real Steel.” …
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DreamWorks' Snider Staffs Disney Marketing Dept. – Who's in Charge …Tags: Design, direction, dis, Disney, her-movies, marketing, marketing-strategy, media-buying, Movies, over-the-direction