In an effort to obtain a ground breaking edge on the attractions at other theme parks, Universal Orlando declares the new rollercoaster planned for 2009. The name of this rollercoaster is the “Hollywood Rip, Ride, Rockit.”

The ride is to feature high speed loops, turns and digital technology. This technology will allow each person who rides it to create their own, individualized experience. First, whatever genre of music the individual prefers will be an option for the song choice “soundtracked” for the ride. Since the ride is videotaped, riders can opt for a copy and, with the song playing, a music video is created for purchase.